Advocate Marketing Program of the Year
A panel of advocate marketing experts selected Buffini & Company as the winners of the “Best Referral Program” award, while the winner of the “Advocate Marketing Program of the Year” category was determined by popular vote from among 13 nominees, which included such powerhouses as Cisco, Staples, Hootsuite, and Marketo. The public voting took place over 15 days in February and March and drew more than 14,000 votes. When final voting closed, Buffini & Company led the pack with a total of 4,511 votes, almost 2,100 more votes than the runner up.
The third annual BAMMIES awarded honors in 10 categories that recognize creative excellence, innovation and success in B2B advocate marketing. The number of entries in this year’s competition doubled from last year, which shows the increasing investment marketers are making in mobilizing and engaging their customers to fuel growth.