So you’ve decided to Work by Referral . . . now what?
The first thing you need to do is send an Introduction Letter everyone in your database. If you’re new to the real estate industry, you’ll want to let people know about your new career and company within this letter as well. Make sure to include your company letterhead and business card.
Next, you’ll want to follow-up that letter with a phone call. This will give you the opportunity to more thoroughly explain why you’re Working by Referral and how they can refer you to their friends in family. It will also allow you to qualify each person to make sure you are the real estate professional they would use and/or refer.