Buffini & Company Resources

Why It Pays to Be Relational in Real Estate

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There are two approaches to working in real estate: transactional and relational. Every day is a new day for the transactional agent who focuses all their attention on the next deal. Download this eBook to learn how you can be a relational agent and continue to produce a steady stream of referrals that compound—year after year!

For a deeper dive into lead generation and more tips on how to be a relational agent, register for The Pathway to Mastery®—Essentials. This training course offers strategies for working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan.

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