How to Provide Value to your Clients
Want to stay at the top of your clients’ minds? Provide value to them consistently before, during and after you’ve completed the transaction. Many people complain that they lost touch with their real estate agents after the deal closed on their homes. Providing value gives you the opportunity to reach out to your clients and maintain the lines of communication.
Send monthly items of value. Everyone loves getting real mail. That is, mail that isn’t a bill or an advertisement. Although your items of value offer an opportunity to advertise a new listing, they also provide interesting or important information that may be of interest to your clients or someone they know. When you send this information to them each and every month, they come to rely on it, further solidifying your role as an advocate and expert. We’ve provided you with an example of the flyers that we deliver to Buffini & Company Members monthly. Download and start connecting your your clients through the mail each month.
Follow up with a monthly eReport. The monthly eReport is designed to complement your item of value and provides additional information about the topic. It also gives your clients an easy way to connect with you—all they have to do is hit ‘reply’ and ask a question, make a comment or just say ‘hello.’ If you’d like to learn more about the services we provide our Members at Buffini & Company, give us a call! 1-800-945-3485 x2
Reconnect with the Confession Letter. This letter is designed to easily get you back in touch with past clients you may have lost touch with. Because you send it through the mail, it avoids the potentially uncomfortable phone call that could ensue if your client doesn’t remember you right away. Most importantly though, it provides an introduction to your Client Appreciation Program in which you will continue to send them valuable information each month. Download this letter along with the item of value we have provided and start reconnecting today!