How to Requalify Your Database
Your database is the heart of your business! Don’t let it get out of control – you’ll want to take some time each year to “requalify” the folks on your list. This is when you look through the names, get in touch with past clients you haven’t spoken to in a bit and determine how you’ll prioritize them in your marketing efforts.
Both new and veteran agents can benefit from a little database cleanup. When you know you’ve got the right people on your side, you can better maximize your time and efforts.
This guide offers a method for sorting your database, and provides some dialogues so you know what to say when you pick up the phone to talk to past connections.